Ralph Lauren | Brand Campaign

For this campaign, my team developed a media strategy for Ralph Lauren, with my focus on events, sponsorships, and experiential brand placements. Using our audience research, I identified opportunities to reach our target consumers in spaces that aligned with their interests, lifestyles, and media habits. Guided by the idea that iconic brands belong in iconic places, I explored strategic partnerships and brand experiences across tennis, golf, the NBA, and the Kentucky Derby. Each placement was chosen not only for its audience reach, but for its ability to reinforce Ralph Lauren's identity and create meaningful connections between the brand and its consumers. View Full Project →