I've been drawn to advertising for as long as I can remember, even before I realized it. From critiquing billboards and commercials to singing those annoyingly catchy jingles that replay in our heads at night, I've always been curious about what makes certain ads stick with us.

At the time, I didn't realize I was questioning the creative's strategy. What started as a natural curiosity has since grown into a genuine passion for consumer insights, brand strategy, and the art of connecting with people through advertising.

Now, as an Advertising major and Digital Marketing minor at the University of Oklahoma, I get to explore those same questions from the other side. I especially love uncovering the human truths behind consumer behavior and turning those insights into ideas that feel relevant, meaningful, and memorable.